As a fellow blogger myself, I know how hard it is trying to get more traffic to your blog. It seems like you can spend so much time and one hell of a lot of effort researching and writing an amazing blog post. Then you publish it, and you await the traffic. It’s published on your website, but why isn’t it bringing you lots of new readers?
I ask myself that a lot of times, but I have noticed – after 10 whole years of blogger – that sometimes, a blog post struggles to organically bring you traffic. It’s sometimes nothing to do with the content or amazing photo quality, the tips you provide or the fabulous solutions you can be giving. It’s just down to the array of extensive content out there. Google can only work so hard to find the blog posts to display on it’s first few pages of Google.
This bring us to my main point: do you promote your blog posts well on Pinterest?
The first thing to ask yourself is if your blog posts are highly visual, with a clear, concise layout and visually striking elements. Look at the pages of Pleasure Principle Blog for an example. There are lots of blog posts and articles on this blog that will nicely sit on Pinterest, meaning people who discover the pins can then click through to the image source (which is the blog) and they hey presto – you have new traffic to your blog post.
It sounds simple, but obviously, it isn’t as easy peasy as whacking a load of images onto Pinterest from your old blog posts. Pinterest is increasingly becoming a site where people go to read the articles of their choice, if the images and content on Pinterest attracts the right people. So, how do you do it?
Here are a number of actionable ways to drive traffic from Pinterest to your blog.
Create a Personal Blog Pinterest Board
If you’re familiar with Pinterest, you’ll know all about creating a board over on the site, which reflects the theme of the board. You’ll see tonnes on there from everything to do with weddings and home, to food and fashion. Now it’s time to create a board on Pinterest specifically for your blog articles. This makes it easy for your followers to find your blog posts, and even follow your blog Board. This one is more about building a community over there, for people who genuinley love your blog content.
It’s also a great way to organise yourself. Everytime you publish a blog post, get into the habit of heading over to your Pinterest Blog Board and sharing the key images, linking out to your blog. Think about the titles of the images. Make them something that someone would search for, like a question, for example. This could be ‘what interior trends are big for 2020’, which shares the images and content of your latest home interior trend blog post.
When it comes to naming the blog board, make the title of your Pinterest blog board the same as your blog page title. For example, if you’re an Etsy store, and you blog about crafts and DIY projects, name your Pinterest blog Board the same as your website blog name, such as “Crafts and DIY Blog”, or “My Etsy Blog”.
Naming your Pinterest board with keywords makes it more likely to show up in search engines too.
Create Inspirational Lifestyle Boards
You are likely to already have a number of Boards on your Business Pinterest Account. Some may range from things you genhuinley love, and others, things that reflect your blog and what you like to share and talk about on there. If you don’t already have multiple boards set up, then start doing this pronto!
Your array of boards that you have created should be full of mixed content like beauty products, household tips, lifestyle images, travel inspo and more, but make sure it is all revolving around your Board theme. Post related links back to your blog, too.
The aim here is to send people on Pinterest into that addictive ‘loop’. They see one of your pins, and then discover another in the same board. They then follow your board. Then they’ll log on and see something new pop up in that board, and click the link to your blog post. You could have just won yourself a new blog subscriber here!
Quality Images Always
Pinterest is all about visuals. Think about the boom of Instagram – people just love high quality, enticing images. So many bloggers use Instagram to share their life via grid images, and the same should also be done for Pinterest. Where as Instagram can get you to build up followers, Pinterest can help get your traffic up through the art of beautiful imagery,
Yes, it may seem a bit counter-intuitive to provide great images when you want people to read. But great visuals are the way to entice Pinners to click through to your blog post. They’ll be drawn to the wow-factor images first on Pinterest, and then hopefully if they want to know a little more, they’ll click the link that goes direct to your blog.
Think of Pinterest as a stunning, enjoyable glossy magazine. Among the millions of pins and boards, it is filled with appealing eye candy. To capture the attention of a reader from the site, your Pins need the visual appeal to stand out, and invoke them to click through to your blog post.
Research into the success of Pinterest shares that it is the longer visuals that get the most rePins. So, post infographics on the site, too. Infographics and long, portrait photos – these are key!
Build Engagement on Pinterest
You hear about how engagement is key across social media, so make sure you’re not forgetting about it when it comes to Pinterest! Like any good social marketer, you need to engage with your followers across all platforms.
There is every bit of chance you can turn the Pinners out there into your blog readers, too. The more you engage with people on Pinterest, the more likely they’ll also want to connect with you on your blog, and other sites.
So how do you engage on Pinterest? There’s lots of ways to get to know your market better on Pinterest, and for your market to get to know you better too. Firstly, as mentioned above, pin good, original and relevant content. If you do this along with pinning often and consistently, your Pins get seen in your Followers’ feeds. When they start to pin your pins, return the favour and follow your Followers. This is step one when it comes to Pinterest engagements!
Then, check out your Followers’ Boards and Pins for good content ideas they like. Ask questions that are answered in your blog. RePin, like and comment on your Followers’ Pins, when you really think they’re great!
RePin things that you see on the boards of industry leaders in your blog sector, and other great content your Followers will like
Make Your Blog Post Pins Easy to Find
Pins on Pinterest are indexed within the site, as well as search engines like Google. Make sure you are practising good SEO techniques when posting your blog post Pins on the site.
The first thing you need to do is to make sure your Pins are actually searchable. Check your account settings, and make sure your “Search Privacy” setting is set to allow for public search engines to find you!
This includes steps to take like using your blog title as your blog Board title, use relevant keywords to describe your post, include hashtags if you can’t find a way to use the keywords in your description and using keywords in your image ‘alt’ tags
Include a “Pin it” Button on Your Blog
It doesn’t just have to be you does the pinning from your blog. Make it easy for others to do this, too!
When your blog articles are shared by your readers, your readers’ friends and Followers are more likely to read it too. It’s kind of like word of mouth marketing for your blog.
To get this, make sure you have a “Pin it” button on all of your blog posts. Make it easy for your Pinning readers to share it on the site they love most.
A “Pin it” button is simple to set up. Go to the “ Pin it” Button site on Pinterest, and complete the information. Choose the Pin it image you want, submit your URL, paste your image file, and build it.
Paste the code for the “Pin it” widget onto your website.
According to Pinterest, the “Pin it” buttons can create a massive increase in referral traffic back to your site. Allrecipes.com, for example, added the Pin It button, and in just three months, people Pinned their recipes over 50,000 times, resulting in 139 million views on Pinterest.
The above are a number of tips associated with blogging and using Pinterest which should really help to kick start you into getting more savvy about Pinterest and blog traffic. Of course, these are just starter tips, and there are many more ways to do this. The above are key starter tips, which should introduce you to the world of Pinterest and how it really can help you when it comes to gaining more traffic.
So, do you use Pinterest to promote your blog? What methods have you used? Will you try a new method from this article? Do let me know!