L.A. based make-up brand Smashbox Cosmetics is proud to be headline sponsor of Look’s high street catwalk event, The Look Show. The sponsorship forms part of a major six-month partnership with Look to create excitement around Smashbox Cosmetics as it expands its UK presence.
A Smashbox Cosmetics virtual shopping wall will be at The Look Show, where consumers can purchase products using a reality phone app. Smashbox Cosmetics will also take centre stage on the catwalk, with the brand creating the new season’s beauty looks modelled at the show.
A feature enhanced with augmented reality, which allows readers to shop for the show’s key make-up looks and hero products, will also run in Look’s post-show magazine reaching more than 600,000 readers.
Quita Davis, General Manager for Smashbox Cosmetics, says: “We are thrilled to be partnering with Look magazine on their forthcoming Look Show. We know that our Smashbox Cosmetics fans love fashion and beauty and we see the opportunities to link with key fashion brands as well as sharing what we know about makeup that will have everyone looking flawless for their flashbulb moment, wherever that is, as a really great opportunity. We see a strong synergy with Look magazine and are delighted to be partnering with them on this activity.”
In case your not whatThe Look Show is about, it’s an exclusive fashion showcase featuring looks from the high street’s leading brands. It will take place on Saturday 6 October at the Royal Courts of Justice, London, and is a must-go event for fashion fanatics.
I’ve loved smashbox since I was introduced properly to the brand about a year and a half ago, so I want to share with you the best smashbox product invented, in my personal opinion anyway! It’s the Smashbox Phot Finish Primer, which although is fairly pricey it’s recommended as the best primer to date! They come in lots of different ranges, from colour correcting, luminating, skin balance, blend and adjust, to name a few! Take a look at the ranges if you want to ensure you’ve got the best quality primer in your make-up bag…