When you’re a busy blogger, you’ll find it’s easy to get inundated with all the blog events and social situations that take place. Something a lot of bloggers ask me – or what I hear a lot of bloggers talk about during events – is what essentials they should be armed with for every event.
After all, some events that take place are brilliant content opportunities, so it’s important to turn up well equipped. Not only are they great for networking and making new friends withing the blogging industry, events can introduce you to new brands and provide you fantastic content opportunities for your blog, instagram and other social media events.
As I’ve been blogging and attending these types of events with brands for over 9 years, I’ve experienced quite a big change in blogger events over the years. This has lead me to prepare for them a little differently now, which has brought me to put this post together.
To get the most out of your experience at blogger events, here’s a few insights around what you should prepare and look out for! Remember, it’s all just opinions from myself, but hopefully you will find it useful.
1. Bring a Camera
This is a given, as you’ll need to take visual assets from each event so you have lots of creative images for your blog and social media. And memories in general on that note! If you can, make sure you have a professional camera if you’re looking at being an advanced blogger or influencer. It’s essential to have your smart phone with you, but a lot of events are set in dimly lit rooms, hosted at evening dinners or presented as fashion show type set-up’s, which can give you dark, blurry imagery.
If you can, try to make friends as soon as you arrive, and ask to take photos of each other. If you need to get close up shots of food, drinks or products and the lighting is low, use your blogger friends phone light to brighten upthe subject so you can snap away and get some better quality photos.
2. Battery Back-up
The main thing you’ll find bloggers and influencers doing during an event is filming, taking photos, tweeting, Instagram-ing, snapchatting, creating live videos and online ‘stories’. And this all takes place on our smartphones, meaning battery life can take a huge nose dive.
The solution to this is to ensure you have a smart, stylish portable phone charger to hand at all times, as I’ve found out many times! The thing is, there are a lot of generic, unattractive portable chargers out there, and if you’re going to be pulling one out of your handbag at these lovely events, you want one to represent you (and your brand, because as a blogger, you are your brand, right?).
3. Business Cards
One thing you’ll do lots of at blog events is network. Whether it be with fellow bloggers and influencers, or brands, celebrities or industry professionals etc, you’ll meet and swap stories with so many different kinds of people. You never know – sometimes these people can be the key to a new opportunity. Always make sure you have business cards with your contact details to hand. Nothing looks more scatty or unorganised that no being able to offer one out in exchange.
4. Look For Instagram Opportunities
Sometimes, blogger events are held just for a celebration and to introduce you to the brand, but no work is needed on your behalf. It’s merely a chance to mingle, get to know the brand, and use the event to your advantage. If this is the case, look out for content opportunities while you’re dressed up and ready for the occasion!
You will find more than ever before that brands are now making branded backdrops or flower walls the photo opportunity focus. Any brand which wants to make a statement and advertise themselves correctly will invest in custom backdrops because they always attract bloggers and influencers to get their photo stood in front of them.
Custom backdrops allow professional photography options for you, so make the most of these if you see them. Nothing looks more impressive to potential brands that may want to work with you than seeing you are out and about on the scene, attending events and sharing content as you go.
5. A Stylish Diary
At some events, you may be lucky enough to meet and learn from guest speakers, or influential people. Keep a trendy diary in your bag (and a pen!) for any note-taking, and also in case any meet-ups are arranged and you can record the dates in your diary. Also, when I’m at events, I sometimes get inspired by something which brings on a new content idea. If I don’t write it down, it will no doubt slip out of my head.
Other than the essentials mentioned above, make sure you plan your outfit accordingly, and dress for the occasion. A casual coffee shop meet-up just requires comfy jeans and a stylish top, but a sit down dinner lets you wear a pretty dress of a smart blazer paired with heels.
Be friendly and polite to everyone, and ask questions! You never know when you may need these people later on in your blogging career….