Fashion: Stylish Sale Buys


This year, it looks like Black Friday has come early. No longer are people sat on the edges on their seats waiting for that clock to tick midnight on the morning of Friday 25th November, with brands launching sales earlier than ever before.

Also, Black Friday is no longer just a powerful 24 hours of deals. We now get treated to a very generous week long array of offers, with some retailer’s kick-starting from the Tuesday, right through to the end of Cyber Monday.

Sound stressful? Like… where on Earth do we start? In all honesty, if you’re anything like me, simplicity is key. I find it too time consuming sitting there searching for the brands I’m hoping are going to be reduced. I like a good old ‘does-the-work-for-you’ site which I can get comfy on my sofa, log on, and the site tells me all the retailers who are in sale. So this is why I’m sharing Love The Sales!

When I go onto the site now, it shows me this countdown landing page…


But it also kindly points out that various retailers have already launched Black Friday and Cyber Weekend deals, so if there is anything I want in particular, I can locate by store, click through, and shop away straight on the sale pages (when you scroll down on the site…)

As some of you will know, my own clothing boutique lives on its own little page on ASOS Marketplace (search What Emma Did), and you’ll be pleased to hear I’ll be running my own Black Friday sale on the 25th. The first time I’m getting involved in Black Friday as a retailer myself!


A large variety of my dresses, skirts and playsuits will sit within the 20% off promotion, so here’s a sneak peek at some of the items you’ll be able to shop on offer. And yes – my sparkly Christmas dresses are included, although I’ve shared with you of the super affordable items which make the best bargains! But the party dresses will make a great opportunity to shop your Christmas night out outfits.



But if you’re impatient and want to shop some ASOS delights a little earlier, you’ll also be pleased to know that the site in general have already launched some offers  (which I found out via Love The Sales!)

For a Wintery weekend trip to Bruges I have coming up in December, I urgently need either a Parker style coat, or just a general stylish padded coat to keep me super warm and insulated. That’s what I’m currently searching for during this shopping frenzy period…. I’ll share my purchases with you when they arrive!

But for now, happy shopping and happy Black Friday! Make the most of the shoppers paradise…

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What Emma Did

What Emma Did