I have to say that when browsing through the behind-the-scenes shots at the Mulberry SS12 photoshoot, it really brightened up the stat of my week! The shoot has everything you want from a Spring/Summer themed fashion campaign – the bold brights, the sunshine, and most importantly, a good old British seaside resort!
So Mulberry packed up their SS12 fashion cupboards and took their creative team to the popular location of Brighton Beach to shoot the new ad campaign. I personally think it’s really nice that such a well established designer brand have opted for maximum audience connection by shooting in such a popular tourist location! How fabulous does the shoot look – I feel splat bang into Summer already just looking at it!
Behind The Scenes
Images courtesy of the Mulberry Blog