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Fashion: Get ready for race season


Although I’m not one to want to keep wishing away the year, I really can’t wait until these cold months are behind us. I’m sat in bed writing this blog post at 6.40 am in February, and my iPhone tells me it’s minus 2 outside. Cheers iPhone. Can’t wait to de-ice my car…

Some of you will know and others won’t, but I actually run a dress boutique as part of What Emma Did, aptly called the What Emma Did Boutique. The main store is over at ASOS Marketplace (the dedicated shopping page on the blog needs some new styles added this week!) and features a collection of lovely occasion dresses which are affordable for you ladies to shop. With Summer feeling so far away, I thought it not appropriate to do a little inspiration round-up for the season, but there is one particular event approaching which is perfect for fashion – the races!

Up first, we have Cheltenham races, which is one of the most glamorous race day events of the year. This event in particular is one where the girls really go out in terms of fashion. Hats and fascinating are in full swing, heels are high, with hair and makeup styled to perfection. I can’t really give too much hair and makeup advice in today’s post, but I can hope that some of the above dress styles from my new collection provide race day inspiration. The bottom photograph is a beautiful style – I love the graphic block of colours from pastel pink, white and black. Team with nude shoes, and you have the look spot on in my opinion!

But it’s not just about fashion when it comes to enjoying a day at the races; Cheltenham racecourse is a pretty setting for a fabulous day out, with lots of things happening. So when is Gold Cup Day 2016? The race event starts on Friday 18th March, where Gloucestershire will witness seven top horse races, including the Gold Cup (15:20pm) itself. The Gold Cup is said to be undoubtedly one of the crown jewels of the jump racing season, and it provides a fitting climax to The Cheltenham Festival. Aside from the Gold Cup Day for the race maniacs, you then have Ladies Day and St Patrick’s Thursday rounding out the week. Ladies Day is always filled with best dresses competitions, stylish ambassadors and themed events going on throughout the day, so it’s a great occasion to head down to.

Attending the races is one of the perks of the warmer months – it’s an occasion to round up your girls and head out for a day with a difference. And although it’s fun to take part in placing horse bets, you don’t have to if you’re really not too into it. It’s an overall lovely occasion for a couple of glasses of Prosecco, a chance to dress up, socialise with your group and spend a day in the great outdoors. Roll on March!

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What Emma Did

What Emma Did