Packaging usually has one rule – the more creative, the better. Brands aim to create packaging that will make their product stand out amongst competitors, and the brand that turns the most heads will attract the most customers. Sounds about right, doesn’t it? So I was very surprised to see new Swiss cosmetic brand Aschen and Voss take on a very different way of packaging their make-up lines….
Using a clean, pharmactuetical heritage, the brand have gone for sharp, geometric packaging. No fancy designs, no bold colours, no descriptive lettering, no images, no light reflecting materials, no slogans, no….. you get the idea. Take a look….
The brand uses a range of simple, block colours and minimal text to try a new approach to packaging, aiming to attract the typical beauty shopper who appreciates clean, simple lines consisting of fresh, feminine colours. I actually love this idea, I think it makes the brand look extremely prestigious, and its modern touches are really going to attract new customers. Just proves that less is more, right? Look out for this unique packaging design making it’s way into the UK cosmetic industry, I reckon this could work really well over here…. Watch this space.