I heard some exciting news this morning! Stylish American fashion chain Forever 21 are set to open a UK store in our fashion capital.
Opening a store on London’s Oxford Street, the brand is set to rival High Street stores such as H&M, Primark, and even shoppers favorite Topshop. I have only been to America on two occasions, but each time I have always visited Forever 21 and have been majorly impressed with the store on both visits. It kind of reminds me of H&M, but somehow a bit easier to shop, and what always sticks in my mind is Forever 21’s fabulous accessory department. I have a rather large collection of necklaces, earrings and bracelets from my visits to the store, each bought for no more than £3 (in English money), and each piece absolutely beautiful. There are currently 460 Forever 21 stores spread across the USA and Puerto Rico, but I can’t help thinking- why wait until now to branch into the UK?
The sad news is there is no sign of them opening a North West store anytime soon, but it just gives me yet another reason to keep dashing down to London!