Shop: H&M comes to Selfridges!

H&M was where I first fell in love with fashion. From being 17, I worked part time in the stores through my fashion education, and to this day I am still a true H&M girl. However, I was slightly shocked to hear the news that they are set to open their first H&M UK concession on Selfridge’s ground floor in August
 
With a bespoke, especially designed interior, the concession will carry a handpicked selection of the very latest H&M fashion collections for women, including coordinated accessories – and all at wallet-friendly prices.

 “We are very excited to be opening our first H&M concession store in the world-renowned Selfridges in London,” says Magnus Olsson, H&M’s Country Manager for the UK and Ireland.

 
“H&M wants to be in the best business locations worldwide and Selfridges is a great addition to our London store portfolio – a real shopping destination. Customers can look forward to the ultimate H&M fashion experience at Selfridges later this summer – we look forward to surprising them!”

Maybe it’s about time H&M lifted it’s profile slightly, by sitting aside some of our favorite more prestigious brands who sit nicely in the department store. Now lets just hope they come to our Manchester department stores!
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