Shop: Flying A

Recently, I looked through a lookbook for one of the newest fashion brands to hit the UK called Flying A. They are a fashion forward Scandinavian brand, ready to make it big in the UK and have just now launched on ASOS. So, I decided they must be worth checking out, and I have to say that from what I’ve seen so far, it’s all looking good!

Flying A draws on inspiration from the simplicity of Scaninavian aesthetics, vintage and re-worked resources. Retailing both ladies and mens clothes, the general look is quite casual chic, with oversized garments and asymetric shapes. I fell in love with this Dog Tooth Poncho, purely because it can be worn for work, for evenings out, walks in the park… you name it. The quality of it is beautiful, really thick and hard wearing material, and has gave me lots of compliments!

(Here we go, this is the first time EVER on What Emma Did I actually photograph myself. This is a real first!)


It looks great worn with jeans, skirts and tights, or just plain leggings for those chill out days. A real timeless piece! And Dog Tooth is one of those prints that can stay in your wardrobe for decades!


Take a look at their latest campaign to see the general style of the brand, they have some lovely summer inspired tee’s and pretty lace dresses! If you love them as much as I do, then check this fabulous new brand out at the Flying A website or here on ASOS….



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