Chic Unique Gets Nautical

I don’t know about you, but I struggle to keep up with the nautical trend. One minute its stripes ahoy and were all wearing navy,…

What Emma Did – Interviewing the Industry

This weekend I’ve been busy catching up with Boohoo.com’s Marketing Executive, Samantha Bowman Simpson, about whats in store for the brand this Spring/Summer. She told…

Objects Of Desire at ASOS

Hallelujah! ASOS have answered my fashion prayers today. It’s only 4pm, but its pitch black outside and there’s lashings of rain. But my ray of sunshine came…

Look Book: Real Style

For those of you who endlessly crawl the net looking for new, exciting websites to explore but always end up going straight back to social…

Fill my life with Junk

As well as running ‘What Emma Did’, I also have two other jobs which take up my time. The day job involves working at a…

Black Book T-Shirts for H&M

I love H&M. I love its quirky-ness, its cheap-ness, and above all, its unique-ness. I still love H&M even though it battered my ego –…

Spot On: Polka Dot Trend

It looks like designers have gone dotty again for the polka dot trend! I’ve browsed a lot of collections for Spring/Summer 2010 trends, and its appears that…