I recently blogged about the Kardashians stepping into the beauty world, and made a jokey comment that world domination from these 5 sisters would not surprise me in the slightest. Well, I stick to my jokey comment, because Kim Kardashian and her team have launched another fabulous fashion project, and this time in the form of new website ShoeDazzle.co.uk!
ShoeDazzle launched in September 2009 in America, and has finally made it’s way to the UK, launching the worlds first online stying service site in September. You may have guessed from the websites name that it is indeed a fashion footwear etailer (along with bags, accessories and jewellery), but it has some little unique touches that made me bookmark it!
The team of celebrity stylists, including style icon Kim, select items from their fashion line especially to suit you. Your individual style is really important to ShoeDazzle – the whole aim is to create a personal showroom for you, showcasing a lovely range of shoes, bags and jewellery all suited to your individual style. When I heard this, I listened up…. I’ve never had this kind of personal, A-list service before from an online retailer. I was instantly intrigued to see how this works, not only to see what gorgeous shoes they stock, but also to see if they actually get my taste right!
Each product available on the site costs £39.95, no matter if it’s a pair of sexy stilettos or a beautiful bag. It’s free to become a member and get your personal style profile, although when you make your first purchase you’re entered into a ‘soft subscription’, which is a monthly payment of £39.95 to cover a product of your choice & the styling service. The great news about this is that it’s totally flexible – you can skip a month or cancel the whole thing whenever you like!
So you’re probably wondering how they determine your personal picks? Well they basically set up a fun quiz for you to take part in. I answered various questions about which shoe I prefer for certain occassions, which one is more ‘me’ etc etc… and the you have a 24 hour intriguing wait whilst the stylists get busy preparing your shoe showroom!
I have to say when I recieved the email on my Blackberry confirming my personal showroom was ready, I got really excited to see my selection. I was in desperate need for a new pair of simple high heels, and was really hoping a pair would be selected for me. When I say simple, I mean a pair of heels in one colour, possibly with a platform (I like a bit of extra height!), that I will be able to team with just about any evening outfit!
So I browsed my selection, and they pretty much summed me up correctly! Pretty, feminine bags and platform stilettos all turned up. Nothing too wacky (I’m fairly classic) and nothing too overly plain! I’m happy to say I found the shoes I was in need of too! They displayed a deep red pair to me, but once selecting the pair, I saw a grey colour too which is slightly more practical for me. See what you think! Not bad eh?
Shoe Dazzle memeber get free delivery and free returns, which is another added bonus. Why not see what they style up for you? Go and check it out!
Shoe Dazzle UK launches 6th September.