I recently took to my Instagram to share how Estée Lauder and Selfridges have partnered together to offer the most satisfying shopping experience of your makeup life. Yes thats right: for a period of eight weeks, shoppers at their London and Manchester Trafford stores were able to experience one hell of a unique experience.
Beauty fans were able to watch as professionals of the Estee Lauder brand mixed up and created personalised, customised lipstick shades.
After a process of melting, selecting, and sculpting, the perfectly-formed bullets of lipstick picked by the shopper come out into a little pot and then crushed, mashed and whisked into the perfect shade.
I was lucky enough to come along and have my own experience, selecting two shades and having them combined. But it didn’t just involve selecting and making. I picked two shades, and then opted for cooler/warmer tones I liked within the shades, until I was satisfied with a colour super personal to me.
Selfridges intu Trafford Centre and London Selfridges become on of the first to let shoppers create their very own custom lipstick. Expert mixologists were on hand to mix, swirl and pour a cocktail of colours into a lipstick like no other.
Plus, there was even engraving.
Here’s how it works…
1. Select your finish
Choose from Pure Colour Envy Sculpting Lipstick in Creme or Matte
2. Create your shade
Estée Lauder mixologists will take you through their lavish Lip Bar colour menu. You’ll choose the colours you want mixed together into your custom shade. While we’re mixing away you can also enjoy the complimentary beauty services.
3. Name your lipstick
For the final touch, they’ll also engrave any shade name you like on your lipstick.
My final shade was a light pinky peachy shade, with hints of cool raspberry. I actually feel amazing wearing it, as I know that no one else will have this exact shade!
Pretty special, huh?
The process and end product does cost a whopping £81, but that gives you three personalised lipsticks with engraving and a special little shimmery navy makeup bag to case your lipsticks.
It’s a real treat, but one that is perfect for beauty and makeup lovers, who have always longed for their own lippy.
The service runs until 12 Nov in Selfridges London and Selfridges Trafford by appointment only. Bookings can be made for the one hour session.