As we are all aware, advertising is getting bigger and better everyday, with America and Canada bringing us exciting new methods more and more often. Starbucks is the next major brand to bring us a touch of unique marketing to attract its customers, with stores in Vancouver and Toronto going that extra step further and introducing interactive storefront’s to snap up shoppers attention about Tazo Tea.
The new touch sensitive screens on the shopfronts allow passers-by to guide a hummingbird, dragon or butterfly on an adventure to find the Tazo Tea’s ingredients. Apple have also produced a similar type of interactive video for their store windows, proving that video interaction is growing within the retail marketing industry.
Bring this technique to England please! I would thoroughly enjoy indulging in some window interaction before purchasing my Starbucks latte!