Lifestyle: Nescafe Launches Pop-Up Paper Mugs

I have to share this uber-cool launch from Nescafe that I found browsing trendwatching.com this morning… basically the jist of it is that whilst you have the lonely task of reading the paper during your commute, you can now have a mug of coffee with a friend that ‘pops up’. Have a read below!

“Ahh, the morning paper. You’ve just settled into your seat on the train, or perhaps a park bench, to enjoy the morning light and digest the news of the day. But there are two things missing: your cup of morning joe, and another person to enjoy this peaceful moment of solitude with you.

nescafe

Yes, the folks at NescafĂ© France have deemed reading a newspaper to be “a rather lonely moment.” As a cure for this intolerable isolation, they’ve invented branded newspaper wrappers that come with pop-up paper mugs, apparently with coffee powder in them. If you happen to be near some hot water, well you’re in luck! Instant coffee!

There are two mugs: one for you, and one for the person you are now sharing your Metro newspaper with!

See the video below as actors convincingly use these paper advertisements as actual mugs, filling them with scalding liquid. And note the relief on their faces as they once again avoid another moment of being totally and inescapably alone.

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