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Lifestyle: How I Edit My Blog and Instagram Photography

A question I often get asked when people either a) view my blog, or b) browse my online boutique, is how much editing do I put into my photographs. Or sometimes, I get asked if I even edit my photography at all. Which I’m not too sure if that’s a compliment or not really!

However, it’s a really good question to ask for a number of reasons. Firstly, no one wants to be following a blogger daily, realising that the online image portrayed of her/her life is in actual fact manipulated. My blog is soon to be reaching 7 years old, and I’d like some of my readers that were with me back in 2010 to be able to recognise me if they passed me in the street. Secondly, on the other hand, editing is *sometimes* really needed as a blogging essential, purely to improve the visual appearance of the blog.



I’ll set my story straight. Do I edit my blog photography? The answer is, yes – sometimes.

Whether its lifestyle shots, outfit shots, makeup close-ups or delicious food photography, I tend to take these ‘as-I-go’, which means snapping away on an iPhone SE, or my Canon bridge camera. Sometimes I’ll shoot in dimly-lit bars, other times I’ll shoot on picturesque beaches. Sometimes I shoot in my bulb-lit bedroom, and then out in the light and airy countryside.

So that my blog has a professional feel, for me editing has to take place. I like to edit my images on the move, or quickly when I’m at home, so I’ll use a free online editing service like Fotor. I don’t have the luxury of a blog photographer assisting me at events or around the house, so I have to do it all myself, regardless of the lighting situation. And hey, a little tweak of a few tools can make sure a difference.

Fotor lets me easily upload my images from both my camera and iPhone, and play around with the clarity, sharpness and contrast, to name a few. It makes editing photos super easy, even for the ones with poor design skills out there. Here’s a few pointers as to how I perfect my online boutique shots, and my general blog lifestyle shots.


I treat my boutique photography like model photography – even though I am far far FAR away from resembling a model. But that’s the point, I want to look ‘real’ in my shots. But I do want to bring out the quality and colours of my dresses too.

  • Brighten – I always use the brighten and contrast options to lighten the image up, yet add a slight contrast effect.
  • Crop – I always crop in. No one cares about the ceiling or the floor, and my dresses look much more eye catching when close-up
  • Blemish Fix – Yes, this is the one editing tool I use on my face. I don’t slim myself down or blur myself out or do anything drastic, but I’ll often have a zoom in and conceal over any spots. I guess it’s just a personal hang up of mine. My boutique is sold across ASOS, so I don’t want any ugly acne sightings appearing on such a worldwide site!


Again, I play around with the contrast and crop the background away on many of my fashion, beauty, food and lifestyle shots. I also juggle with some of the below options too…

  • Collage: Sometimes my images look so much more impactful when bunched together in a creative format, in which the collage function is a life saver! It’s also ideal to save these collages and re-use them for social media.
  • Effects: A little like Instagram filters, Fotor has an array of stunning filters which add character and life to your photos. If you have a clean and crisp black and white style to your blog, you can usually find some modern filters to give this effect. There’s also some lovely sepia style and the more ‘novelty’ effects – such as Christmas themed!


Overall, I’ll brighten up, crop in shape, and zap away blemishes, but I call it quits at that. If I’m running a blog review post about my skin concerns and post before and after’s, then neither photos will have any editing – and that sadly includes any pesky spots or redness!

A lot of people invest in Photoshop and other professional photo editing apps, but I find I get along just fine with Fotor.

Do you have a favourite online editing tool?

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What Emma Did

What Emma Did