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Fashion: Lauren McCalmont for ASOS

Yesterday I was browsing ASOS and fell in love with an absolutley stunning dress (as usual!). It’s so shiny and metalic and is styled to a gorgeous shape, so I looked into the designer to find out a little more!

It seems ASOS  have recognised a demand in the market for mid-range items that balance quality with price point, which has led them to lauch the feminine frock-laden range ASOS Salon – now comes the latest from ASOS Black: a collection designed in collaboration with Central Saint Martins MA graduate Lauren McCalmont.

McCalmont’s capsule of dresses and shoes take their cues from backalley graffiti and visual arts alike. “My signature is multi-layered prints, mixing graphic shapes with handwritten and painted elements,” says McCalmont. “The references were ‘70s graphic design and graffiti.”

Check out the collection over at ASOS. I’m loving this little number below! So quirky and edgy!


Images courtesy of Fashionising.com

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2 Comments

  1. June 13, 2012 / 2:39 pm

    The very last dress is my favourite.

    My blog is having a Le Specs sunglasses giveaway

    petitesideofstyle.com

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What Emma Did

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