Fiat500 and Gucci – Iconic Italian Design

Fiat
Fiat 500 by Gucci
Italian car

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When I first heard about the collaboration between the Fiat500 car and fashion label Gucci, I was beyond intrigued to see the result. Not just because I have a big love interest for designer fashion brands, but also because I purchased my very own Fiat500 earlier this year and it’s my absolute prized possession. It’s so unique, and although it’s a small car in appearance, it’s nippy and has such a smart interior. Mine comes with it’s very own Italian stripe across the side and fantastic chequered roof! I’m yet to find one just like it on the roads…

However, this collaboration has definitely taken a fashionable step forward with the joining of two fabulous Italian brands. Launching at Milan Fashion Week, the Fiat500 by Gucci made it’s appearance as the new icon of Italian design. Celebrating both the 150th anniversary of the unification of Italy and Gucci’s 90th anniversary, the special edition car was designed by Gucci’s Creative Director Frida Giannini and showed off it’s sleek black and white striking colour scheme. The black model has a more contemporary and racy feel, with  a sharp black and white contrasting interior. As for the white, this model has opted for a more softer and sophisticated look, with satin chrome detailing and an ivory and black interior. Take a look below at the stylish cars…

The fashionable drives are available in the UK this Summer, and prices start from £14,565 OTR.  At first, these cars will be available as an online exclusive, as the online scheme enables customers to pay a deposit, order it directly from the factory, track the car’s progress, make a final payment and also arrange a special home delivery. In my opinion, these cars are going to be the buzz of the fashion industry. Every stylist, fashion editor and designer will want be caught driving in true Gucci style around the city! With their chic appearance, eco-friendly reputation and continuous popularity, i suspect these to be jumping to the top of everyone’s wish lists!

If I could exchange my little Fiat500 for this Gucci designed model, I’d be more than happy to be designated driver for my many trips to London! Driving the stylish compact car around the big city on many a fashion trip would be the icing on the cake! And I’m sure all the fashionistas out there are nodding their heads in agreement!

Keep your automobile and designer knowledge red hot by registering here www.fiat.co.uk/500bygucci  to keep up to date with this fantastic new collaboration!

Another unique way to stay on trend!

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