Fashion: Behind the Scenes at the What Emma Did Boutique Shoot

It’s been going on in the background for the last two months, but finally I am super happy  to say that the What Emma Did Boutique has officially gone live and launched – hooray! I’m not sure how much you all know about my working life, but I currently juggle running the website and the boutique along with a full time job in digital PR, so trying to fit my boutique photoshoot into my busy schedule has been rather impossible over the past few weeks. But I finally got there – and I’m so excited to share with you all my behind the scenes photos!

Firstly, let’s get this clear.. I am definitely no model. I’m a tiny 5ft3 at the most, and the most unnatural at pulling a serious face that is meant to look quite hot. But, I guess ‘I am the brand’ so to speak. Ir’s a capsule collection of dresses which reflect the theme of this blog, all handpicked by myself, so why not wear them myself and show you all how the dresses can be worn…

amy best
clothes rail

I will of course be following up from this post with the finished images, although you can currently see them at present over at the boutique page (see my menu bar at the top? Just hit ‘The Boutique’ to browse), but I personally love a good sneaky peak at brand’s behind-the-scenes photoshoots, so I wanted to share this with you all. A huge thank you to my brilliant photographer, Amy Best at Postbox Studio, who has the nicest little photography studio in Littleborough. She is super professional and worked with me really well and patiently, to say that I have zero photoshoot experience and usually tend to hide behind my blog and not really photograph myself all that much. She also didn’t laugh at me when I made the odd wobble, trying to stand still in heels ‘striking a pose’ so to speak!

what emma did boutique
what emma did boutique
what emma did boutique
what emma did boutique
How beautiful is the back detail of this dress? This is one of my favourites – the Forbidden Rose Lace Midi Dress with it’s stunning low back and pretty lacey finish. This is a dress that will never date, it’s always going to look amazing for evening occasions year after year (and it’s a steal for £22!)…

what emma did boutique
what emma did boutique
what emma did boutique
what emma did boutique
what emma did boutique
what emma did boutique
what emma did boutique
what emma did boutique
what emma did boutique
what emma did boutique
what emma did boutique
I had the loveliest time on set with Amy, shooting away with my Spring/Summer ’15 collection. The boutique is only a baby at present, with a total of 25 items, but watch this space- it will be growing month by month! I’m pretty proud of how far I’ve come along in the past few weeks, so I really hope you all like it too and feedback is more than welcome.

Enjoy!

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2 Comments

  1. May 21, 2015 / 9:40 pm

    One of several absolute hottest feels is a modern replace about the tankini-the
    bandini, in which offers the particular lengthy, slender wrinkles
    of the tshirts with a shoulder-baring bandeau prime.

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  2. May 22, 2015 / 10:56 am

    Just wanted to say congrats on starting the Blogtique Emma, I’d seen some of your posts before but I didn’t realise how affordable the dresses were until The Press Tent Event! I’ll definitely be picking up a few styles for summer, I love all the floral ones. You look great in all the shots btw x

    HOW I WEAR | A Manchester Style & Beauty Blog

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