As a huge lover of all things fashion and style, I firmly believe there’s nothing wrong with wearing whatever you want to wear—including displaying designer names out in the open for all to see. If that’s your thing, you wear those logos loud and proud.
However, there’s a caveat to that sort of label-touting: I believe there’s nothing worse than wearing too many labels at one time. I’d say it is the one singular fashion faux pas that screams “I don’t know what I’m doing,” plus it can risk looking quite ‘cheap’.
I am known for being a High Street girl through and through, but when I reached 30, I decided to invest more in timeless, designer pieces. Kinda like a treat to myself.
Anyway, if you have saved up for that vintage Chloe luggage tote bag for some time, and you’re just dying to wear it with the label facing out at all times, then I’m here to show you how to do it without being too flashy.
Here’s the trick: to wear designer labels and look super stylish, you must always think ‘understated’. Nothing says sophistication and expensive taste like a bit of understatement. Here’s a couple of tips I’ve pulled together, which I hope make some fashion sense…
1. Wear one name only, and wear it loud and proud.
This is the most traditional way to wear a designer label without overdoing it: just go with just one statement piece that prominently displays the name. Then, limit the other openly designer items you wear. For example, opt for a blatant branded logo sweatshirt and offset it with cool pieces that aren’t instantly recognisable as designer.
For women, look for brands which are quite bold yet very sleek, like Gucci, Kenzo, and Emporio Armani. The same for men: look for brands such as Dsquared clothing, Stone Island and Valentino.
2. Go for statement accessories
Another way to add flashes of designer to your look is to go for accessories, and this works brilliantly with men in particularly. You may want to go quite laid back with your outfit, but then feature a designer logo cap or hat. In my opinion, men can pull of caps and beanies much better than women throughout the year, whereas women only really seem to work it well in the blustering cold.
A Men’s Dsquared cap can be an idea for a key item, teamed with a muted zip up hoody and relaxed jeans.
3. Partially conceal the label
Another more edgy tactic: prominently display a label, then partially conceal it. This serves a double purpose: maintaining the understatement of your outfit, and upholding mystery by keeping onlookers guessing.
4. Wear an instantly recognisable label in a unique way
Everyone knows a Louis Vuitton monogram bag when they see it—but if you choose to rock one, try doing so in a different way. For example, try not to chose the one statement bag which everyone has and is easy to spot a mile away – you’ll also risk looking like you own a fake.
Try to opt for the more unique designs. Limited edition pieces are always recommended if you can get your hands on them!
5. Wear small designer accessories
Instead of wearing a full name or label, opt for pieces that are recognisable but more subtle. I like it when I see someone who isn’t trying to hide that she’s wearing both Hermès and Chanel, but her methods aren’t in-your-face as much as they are can-you-spot-it, which I dig.
6. Wear an ironic non-label.
Last but certainly not least is the increasingly trendy option of shirking labels entirely, opting instead for an ironic reference to the designer. Have you seen the “My Chanel is at home…” tote bag? This is a great example, and all of Brian Lichtenberg’s super-popular and cheeky creations also fall into this category.
So there you go… go and rock the premium look without risking looking too over flashy…