Yesterday I headed down to the launch of Forever 21’s new store in Manchester’s Trafford Centre, eager to check out the hype surrounding the store’s launch up North. I first visited Forever 21 when I went to Las Vegas 6 years ago, and ended up spending a small fortune on clothes as I was really impressed with the store. I’ve always been a fan of H&M, and coming across this store whilst in the USA really reminded me of my UK favourite. When I heard about Forever 21 coming to the UK for a London launch, I was thrilled to bits, but obviously I’m a Manchester girl so I knew my visits to the store would be limited.
So the Manchester launch was music to my ears! I arrived at 11am and was taken around the store by a member of their markerting team, along with 4 other Manchester based fashion bloggers. We were shown around the gorgeous new store, which is absolutley huge and is filled with rail after rail of stylish unique styles at affordable prices. The lingerie department was so pretty and like a shop of it’s own, and as for accessories – the walls were lined with styles!
I saw a fabulous faux leather skirt that flared out and a cute cropped vest top with ‘social butterfly’ slogan to the front, which led me to join the enormous queue that lapped the store. I cannot remember the last time I saw a fashion store so busy – it was absolutley incrediable.
I may be over confident saying this, but I can pretty much gauarantee this store is going to smash any expected sales records. With new stock coming in daily, garments are updated and replaced to a fast turnover avoiding everyone walking around in the same clothes. I may be a lover of High St fave’s Topshop and H&M, but I sure know the rest of the world are too when I bump into someone in the same dress as me when I’m on evenings out. Awkward.
My style favourites were these studded stiletto shoes for only £29.95 – they look like a Louboutin style without the red sole for an amazing price. I was also very kindly gifted a lovely gift bag from Forever 21, including a sweet little PJ set, eyeshadow, handbag, bangle and branded vest top. Long live Forever21!