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Diet Coke & Yahoo! Launch New Digital Fashion Site

Last week, Diet Coke unveiled its first ever Digital Fashion Channel Style it Light – www.styleitlight.com.

The channel was created by Yahoo! and features light-hearted fashion content set within Yahoo!’s lifestyle property. ‘Style it Light’ has launched across the newly structured Coca-Cola NWEN* (North Western Europe and Nordics) and forms part of the new ‘Love it Light’* campaign. It builds on the Diet Coke position as the ‘must-have’ fashion accessory. This fashion channel offers a lighter approach to everyday fashion moments, focussing on the key passion of Diet Coke drinkers.

‘Style it Light’ leverages Yahoo!’s expertise in aggregating and curating a wide range of premium content at huge scale. Users have access to high quality, light-hearted fashion content, including daily fashion features, news and reviews of the latest trends and videos. With interactive content tailored to personal interests, the digital channel will link up with a range of partners, including Stylesight (www.stylesight.com), the industry’s most trusted name in fashion trend research, to give users an uplifting and useful guide to the latest trends, buys and insider tips.

Topical, local fashion bloggers, such as Isabelle OC and The Style Crusader will also provide ongoing content. Avery blogger friendly website! Always a plus…

Content on the site will be updated weekly and includes the following:

Hot Topics – The week’s hottest topic in the fashion blogging community and/or Twitter

My Fashion Treasure – Local stylists find or introduce a fashion treasure. Plus a stylish reader tells the story of their most loved item in their wardrobe              

Wear it Your Way – Celebrating the fun side of experimenting with fashion. Each week our stylista wears a cool item for a day and reports back on the results

Style Magpie – helping real girls create a unique and personal style

Style Sightings – a gallery of images focusing on a particular trend

Your Style Gallery – a gallery of the best looks that week

Style It TV – bespoke video content featuring street looks

Guest Editor – a well-known blogger shares their tips

Regular blog – written by Tor Brierley and Jennifer Inglis

Head over and have a look yourself!

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