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Styling Up Black PVC Leather Look Leggings

An item I haven’t been able to get enough of since I received them are this season’s must have – the leather look skinnies. What…

Freshen Up Your Style with Unique Accessories

Every now and again, we all just fancy a change. Whether it is prompted by a new calendar year, a season change, or just a…

4 Ways Technology Will Change How We Shop

The retail world has long used new technology to better produce, sell, and purchase products. Just think of how the introduction of barcodes, credit cards,…

Ocean Jasper: How Jewellery Can Give Positive Energies and …

As much as I love sharing my favourite fashion, beauty and accessories across social media, there are sometimes reasons for why I wear what I…

Why I’m Making More Effort To Shoot Fashion …

For years, I’ve been running whatemmadid.com and the @whatemmadid_ Instagram account as a one man band. And by that, I need trying to take fashion…

5 Fashionable Winter Trends for Children

When December arrived, I found adults getting extremely excited about party wear, snuggly knits and getting those cosy bobble hats and scarves for themselves. However,…

New Activewear from CYSM

One huge gap I currently have in my wardrobe is activewear – I really struggle when shopping for this category. I mean, I love GymShark…

What Emma Did

What Emma Did