Beauty: Vitage Advanced Antioxident Skincare

For the past six weeks, I have been taking part in a skincare overhaul where I have switched from using some of my usual, everyday…

Fashion: What’s In My Beach Bag?

We may have just entered September, but holiday season hasn’t officially ended just yet! A few people have asked me a couple of times over…

Beauty: Do It Yourself Gel Nails

Although a self-confessed beauty addict, one thing I don’t spend much time obsessing over is the prettiness of my nails. I’m lucky enough to naturally…

Beauty: SEQuaderma Skincare Brand Focus

One of the nicest things about being a beauty blogger is that I get to discover brands I didn’t know were available if I wasn’t…

Beauty: Cloud Nine The White Touch

I find that as a girl, we all spend far too much time discussing all the things we don’t like about ourselves. We get too…

Beauty: Hair and Fragrance August Favourites

I can’t believe we are almost half way through August already – it seems like the Summer is whizzing by so quickly. Throughout the SS’15…

Beauty: Nails Inc NailKale

It’s been a while since I have discussed a favourite nail look recently on whatemmadid.com, so today I am sharing with you my two newest…