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Best Purple Shampoo and Conditioner: Davines Alchemic

One task in life I barely give up on is trying out the best purple shampoos and conditioners for blonde hair. Over the years I’ve found some bloomin’ good ones, and I always take straight to the blog to review them.

It’s like one of those tasks I never get fed up of. Even when I think I’ve found the creme of the crop, a new one will launch and I’ll get excited to trial it.

Today’s find is Davines Alchemic Shampoo and Conditioner, in silver, and yep – it’s a fantastic one! So here I am, straight on the blog…

Davines Alchemic Shampoo comes in multiple formulas for different hair colours, but the silver version works beautifully to cancel yellow tones and brassiness in blonde hair. I currently have a balayage effect on my hair now, with my natural roots growing through after the help of a root blend, but from the eyebrow down, I have the remains of my long blonde hair.

It goes brassy all the time, no matter how often I go to the salon for clean blonde touch ups. I do wash my hair every other day, which I don’t think helps.

So for me, giving my blonde that crisp, clean, brighter whiter finish to it really perks me up and gives ‘life’ to my hair.

Since using the Davines Alchemic Shampoo, I’ve found that this potent formula shampoo is one the best products I’ve used to spruce up faded colour. I love the science and research behind this brand, and have always heard positive things about them.

From the first use of the shampoo, the quality was so obvious. My blonde was freshened up and gleamed with vibrancy straight away – and I only massage this in for one minute.

You can of course massage this Davines Alchemic Shampoo into the hair for up to 5 minutes if you like, but that is more advised for those with peroxide whiter blondes, who need to keep that silver, lilac tinted blonde bright white and shining.

They say this shampoo is ideal for platinum and cool blonde hair tones. Mine is a little warmer however, and I’d definitely say you can use this perfectly on warmer blonde tones.

It’s just that the Alchemic Silver Shampoo will effectively maintains the clarity and tone of the more platinum tones, so it can take longer to work if you have shades of honey or caramel coming through.

In a nutshell, it basically gets rid of any yellow and brassy tones. So if you do have warmer tones, you can bet that this product will start working on their warmness and start cooling down the brassy shades right away.

I can see this being a fantastic shampoo to bring on holiday with me, protecting my hair against the yellowing effects of sun exposure.

I tend to finish by using the Alchemic Conditioner for 2-3 minutes, before rinsing thoroughly. This conditioner goes on quite thick and tones the hair evenly, as well as giving blonde hair that boost of hydration and moisture it needs. I seem to finish up with cooler, cleaner and shinier blonde hair every time I use the two together.

You can have a look at the full Alchemic range on the Davines site, where you’ll see a few other tones too. The shampoo costs around £15-£16, which is available at Cult Beauty, as well as a range of UK salons.

Definitely a new favourite!



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What Emma Did

What Emma Did