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Beauty: Phase Zero x Love Me Beauty Coconut Water Liquid Eyeshadows


Makeup lovers – I discovered some fantastic new products last week, and I’m super excited to share them with you! For those who read What Emma Did regularly or follow me on Instagram, you may have seen my posts about the gorgeous Love Me Beauty X Phase Zero ‘Build Your Own Eyeshadow Palette’ – which you can read about here.

It’s basically a stunning magnetic palette which lets me add my own eyeshadow singlets from Phase Zero, to create my own customisation palette of dreams. In a nutshell – I can add all the shades I love and use daily/for occasions.

Love Me Beauty make it super affordable to shop high quality, gorgeous makeup, by offering a membership service. Membership for 1 month costs just £5 (although you can now get a 90 day free trial!) and you can shop makeup with a HUGE 77% off. So for example, a glossy Lip Glass usually costs £12, but as a Love Me Beauty member, they cost just £3.50. Sweet!



Anyway, onto my new product discovery! Phase Zero have launched a stunning range of 11 brand new highly pigmented, coconut and metal veil liquid eyeshadows. These gorgeous coconut water liquid formula eyeshadows dry quickly and deliver a seriously metallic finish.

They give the most impressive coverage – literally one swipe of the eyeshadow from it’s cushioned pad onto the eyelid delivers a striking, shimmery, intense colour. They are ridiculously highly pigmented in deep colour, perfect for creating high drama looks in seconds that will last as long as you want them to!

I’ve been playing around with them all, literally using just a tiny bit of each, and blending them into my eyelid with a Q-tip bud or a small eyeshadow brush. But you can use your finger just as well!


They come in an array of colours and shades, from the ones you use regularly like shimmering beiges and creams, browns and golds, but then they have also thrown in some more unique colours.

For example, ‘Merlot’ is a rich red wine shade, with burgundy hints. I would never usually op for this colour, but when you apply it to the eyelid and blend in a touch of gold, you get this colour popping deep warm autumnal shade which makes eyes pop!

The fact that the formula is a creamy coconut water infused texture, you can easily build the colour up, or take away intensities.

One of my favourites so far is the ‘White Rabbit‘. I’ve been dotting this to the inside corners of my eyes, as well as along the brow bone under my brow, and using a Q-tip bud to lightly blend in. This bright white highlighting shade delivers a seriously pigmented white to add a pop to your look, or can be used as a base to enhance other colours.

It’s perfect for making eyes look brighter and wider, and for creating that sharp brow look too…

Something to bear in mind about this new revolution of liquid eyeshadows is that these creamy versions can be applied with full coverage and they dry super quick, so it’s important to blend these whilst the formula is still wet as once these are set, they are totally not budging!

They would normally cost £12.50, but with Love Me Beauty membership (at £5 per month) they cost just £4.

You can also enjoy £5 off your first order with my unique code, WHATEMMADID05.

I literally LOVE these shadows!

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What Emma Did

What Emma Did