Beauty: House of Fraser Beauty Ambassador

Girls – the most fantastic opportunity has come up, and I’m feeling an extreme buzz of excitement just putting this post together. It’s an opportunity I feel is tailor made for someone like myself, who lives in a beauty obsessed world and has been carrying out beauty journalism, blogging and make-up artistry for as long as I can remember. So what is this live-breathe-sleep beauty offer up for grabs? Well, for all the beauty fanatics out there, House of Fraser are looking for a beauty ambassador to come on board for 12 months, winning the chance to be involved with HoF beauty blogging, press events, involvement with their offers, new product launches and product news, and having the satisfaction of being involved in the beauty team of by who I would call the beauty department store leaders.

emma campbell whatemmadid
So why me? Why do I feel that I should apply and put myself forward for this incredible opportunity? The best way to try and express my solid love and passion for the beauty industry and HoF is possibly best left in numbered points. So I’ve showcased my entry below in a blog post – signed, sealed, delivered, and stamped with a lipstick mark and tightly crossed fingers…

1. My Ultimate Beauty Icon
To enter for a chance to become HoF’s beauty ambassador, we are asked to share who our ultimate beauty icon is. I know that when asked this question, beautiful icons of past era’s come to mind straight away; Marilyn Monroe, Audrey Hepburn and the sensational Twiggy. My ultimate however, is a more modern day beauty queen. My beauty icon is no other than the naturally stunning Millie Mackintosh, due to her techniques of creating flawless natural beauty. I am a huge lover of natural beauty, using make-up as an enhancer to bring out your natural assets. It’s easy to go all over-board with excessive make-up, hair extensions and cosmetic procedures to strive to feel gorgeous, but really, if you use the correct make-up and skincare products, combined with the right diet and lifestyle, natural beauty can be yours. A simple yet striking everyday look can be created by learning how to create a look which simply enhances the lovely features you already have. Take a look at some of Millie’s picture perfect ‘selfies’…

millie mackintosh beauty
Groomed eyebrows, a dusky pink lip, flawless foundation, bronzed cheeks and subtle brown hues on the eyes (and lashings of black mascara of course… there is always an excuse for fluttery lashes for day or night!)

millie mackintosh beauty

There is nothing over-the-top with Millies beauty look – no excessive contouring, no overly long false lashes or clashing of bold brights. She plays on muted neutrals, applied the correct way in the ideal shades to suit her skin tone and eye colour.

So how do I recommend re-creating the look from my overall favourite beauty icon? The first tip I would suggest is conceal conceal conceal. Conceal a multitude of sins and whatever is left. Look at your complexion in the mirror – see those dark circles? See the odd broken capillary? See those enlarged pores and that pesky chin outbreak? Yes you do, because we are real girls and we all have these flaws. Create the perfect natural skin base by concealing first with a heavy duty yet natural finish concealer, such as my favourite one- bareMinerals SPF 20 Correcting Concealer, £21 from House of Fraser …

bare minerals correcting concealer
bareminerals correcting concealer
Once this is applied, you will be able to control how much foundation you apply over this to create your look. You will have already concealed the major flaws, so this should help reduce the amount of foundation layering. I always use MAC Studio Fix Fluid Foundation, £21.50, which gives a fresh look to the skin. With MAC foundations, they have such a lovely range which work with your skin needs, such as matte finish, dewy finish, or longwear. For a daytime Millie inspired look, I would suggest a light covering of Studio Fix, but if it’s an evening look you are going for and need the make-up to stay put a lot longer, then I would highly recommend one of the world’s most loved and honoured foundations to date: Estee Lauder Doublewear…

estee lauder double wear
Estee Lauder and MAC both have counters in HoF stores as well as an online presence, so do your research first by looking into coverage and shades before you buy. The products from both these brands are of such a high quality that they will last you for months.

The secret to Millie’s glowing complexion is of course a healthy diet, lots of water and exercise, but she also fakes that year round holiday look with a touch of shimmery bronzer. To lightly contour cheeks and illuminate the face, I suggest using the cult beauty product Bobbi Brown Shimmer Brick in Bronze. The five bars of luxury bronzing create an all over glow, and can also be used as individual eye shadows too! For Millie’s look, I would suggest using the Shimmer Brick in either the Bronze or Nectar shades, and layering up a subtle smokey brown eye by combining the luminous colours. If you have blue eyes like myself, brown is a sure fire way to make your eyes pop! You can read more about how I use this product here in my previous post.

bobbi brown shimmer brick
what emma did emma campbell
Last but not least, some key products I recommend to re-create the naturally flawless face of Miss Mackintosh: MAC Eyebrow Pencil in Lingering, Lancome Doll Eyes Mascara, Urban Decay Glide-on Eye Pencil in a soft brown shade such as Hustle, and a natural pink lip with MAC Cherish. To look after skin in order to achieve Millie’s healthy look, I recommend optimum result products, such as Origins Checks and Balance Frothy Wash and Kiehls Line Reducing Concentrate – both these products promote clear skin and also aid a great anti-aging help. I purchased both of these from HoF, and you can read more about the Origins brand here, and the Kiehls brand here. For full product info and brand inspiration, take a look at the House of Fraser Make-up Department.

A few other reasons I wanted to note down as to why I am so excited about applying to become a HoF Beautty Ambassador are listed below, just to let you all know a little bit more about me as a beauty blogger and writer. Here goes!

2. My side hobby… 
Beauty and make-up have been a passion of mine for so long, and whilst studying at university, I always wished elements of cosmetics and beauty could have somehow been worked into my degree. However, I graduated with a degree in Brand Promotion and Journalism a whopping eight years ago, as I was always a lover of writing. Since graduating, I have built up a career working in-house for brands, and carrying out fashion and beauty writing (and blogging of course!). This lead to the creation of whatemmadid.com in January 2010, in which I have never looked back. The blog gives me the freedom to produce daily beauty features, articles and reviews, and in 2011 I began training in make-up artistry so that I could produce better tutorials and how-to’s on the blog, as well as carry out make-up for my friends weddings.

whatemmadid
whatemmadid

3. Event Involvement
As I do make-up on the side, and try to practice techniques and share my tips as often as I can, I got in touch with a member of House of Fraser earlier this year to give myself the opportunity of running a make-up masterclass in the Manchester store. This was a really scary occasion for me; it meant speaking with a microphone to everyone in store whilst I made-over two of my lovely models with a smokey eye look, and a flawless face look. I love networking so much – speaking to fellow skincare and make-up lovers whilst putting together some tutorials over cupcakes and prosecco is a girls dream, right? The buzz and vibe in a store such as HoF is just the perfect place for people like me to beauty shop! They have a real mix of brands; some premium brands like Creme de la Mer, mixed with more affordable younger brands like Benefit. I wanted to share my love of make-up in with a audience of beauty loving shoppers, also promoting the Beauty Confidential event that HoF were running that particular weekend.

So do you wish to become a HoF Beauty Ambassador too? To enter, put together a blog post highlighting who your beauty icon is and how to re-create the look. Make it as creative as you like! The winner will be chosen from all qualifying entries based on the creativity of the post, the quality of the writing and imagery, the social interactions that the post gains, as well as the quality of the blog overall. You will need to tweet a link of the completed post to @houseoffraser including#HoFBeautyAmbassador and send it to beautyambassador@hof.co.uk along with your name and telephone number by 12pm on Friday 26th June 2015.

All the benefits of winning this title are highlighted over on the HoF website here – so get your entries in everyone! And of course; GOOD LUCK!

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1 Comment

  1. June 22, 2015 / 6:11 pm

    Gorgeous look! Millie is such inspo – her skin always looks amazing!! ( even though she says it isn’t!?) glad to see Estée Lauder recommended, one of my faves! xx

    http://www.rockonholly.com

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