The other week, I headed to Manchester’s Radisson Hotel for one of the most loveliest blog meetings. I was meeting with the Assistant Communications Manager, Sarah, from fragrance brand Jo Loves, to talk about the gorgeous products the brand offers. Obviously with being involved in the beauty industry, I’m no stranger to the Jo Malone brand, however I was told the enchanting story of how the ‘fragrance maverick’ no longer is involved with the Jo Malone brand, which is now solely owned by the Estee Lauder group. Despite leaving, Jo’s passion for fragrance remained strong, and it was only natural for Jo to follow her heart and remain in the fragrance industry.
After much anticipation, Jo revealed her new project – Jo Loves – built from her undeniable desire to create beautiful and unexpected fragrances and pioneering new products. With her signature style for quality stamped across everything which bears the Jo Loves name, I was eager to experience this brand first hand, and be introduced to the products…
Firstly, lets talk one of my favourite things – packaging. We all know I’m passionate for a good packaged bottle, box or jar, and I wasn’t disappointed with the way this brand displays itself. In fact, it’s pure beauty: crisp cardboard boxes in clean white with a faint union jack embossed into the paper. Everything is presented with the simple Jo Loves logo, and wrapped with a silky red bow. Very British, and very classic.
I don’t know about you but I’m a huge fan of candles. I possibly have around 25 of them knocking around my house, and I’m not just ‘that girl who leaves them out for display only’. I light them for ambiance and atmosphere, I mean there is just something so relaxing and pretty about having a fresh candle lit.
The candle in question I was introduced to from Jo Loves was much more unique than many I have owned before, which was the ‘Candle Shot’. Interesting name….but what is it all about, and how is it so different?
The Shot Candle™ concept invites you to create a bespoke scented candle which comes in two parts – a shot and a base, both in a scent of your choice. When you visit the flagship Elizabeth Street Jo Loves store, you can work with the team to pick two notes which compliment each other, obviously designed to your tastes. Whether it’s the smell of a Mediterranean garden, a summer cocktail, or the scent of home, each handmade candle is unique to you.
I was presented with the Fragipani and Saffron Oud candle, in which the Fragipani fuses in with the Saffron Oud once it has begun burning. When I lit this for the first time, I enjoyed the single scent of the top layer first, which was the fresh and sweet Frangipani, until the two blended together to create a unique aroma. If you are ever looking to give a special gift, especially to someone who appreciates the home or fragrance, then this is perfect. Not only do they look premium and luxe sat in the house, but the scents are a personalised concoction, making this truly individual.
As much as these candles are exquisite and beautiful, when it comes to Jo Malone MBE, we all immediately think of staple fragrances. And in the from of parfum, of course! I took away with me one of the best selling fragrances, Pomelo, which is a put across in Jo’s words as the following: Inspired by memories of summer holidays; white sandy beaches, fresh linen sheets and sparkling iced water, I surround myself with Pomelo wherever I go. It’s the fragrance that causes people to stop me in the street to ask what I’m wearing’. I couldn’t agree more – one spritz of this refreshing scent and I’m immediately taken on holiday, with it’s sharp sparkling grapefruit scent. It also made me a little reminiscent of fresh lemonade, but not sure if that is just me!
If you like those fragrances which provide a fruity lift, then this would be a perfect choice. However, there are so many other fragrance notes under the Jo Loves collection, and I like to think there is something special for everyone.
As you can possibly tell from my write-up, I had the nicest of times meeting with the brand and learning about the inspirations and journeys. It’s such an inspiring brand, built from a true love and passion for fragrance and creating quality unique products. Aside from candles and fragrance, Jo Loves has also launched into bath and body too, providing a full, complete beauty collection.
I would absolutely love to visit their candle studio or Belgravia store in London next time I am down in the Big Smoke. Do let me know if you have ever been yourself!