Beauty: Big News – I’m Launching My Own Premium Eyelash Range!


As most of you know, I’m a little bit beauty obsessed, and I’ve recently been dominating the content on whatemmadid.com with beauty reviews and treatments.

It’s just a natural progression for me: I’m overly keen on skincare, always trying to find the products that will make my skin glow, fade any acne marks, and the more ‘newer’ battle to keep me looking as young as possible!

WhatEmmaDid has come a long way over the past 8 years, and one of it’s most defining moments for me was the launch of my dress boutique. It may have been a little quiet over the past 12 months, but the great news is that it’s bursting back in time for Summer – you just got to wait a little bit longer for some shiny new stock!

And it appears there may be a new ‘addition’ joining the boutique…


Combining my love for beauty and makeup artistry, I’ve decided to get a little bit creative and develop my very own false eyelash collection! It’s very much in the first stage progression, where I’m trialling out some 3D mink lash samples, deciding which ones I feel will be most loved by all the ladies out there.

So what has been my thought process behind this exciting new venture for What Emma Did?

I guess, in a nutshell, my favourite beauty treatment is anything eyelash related, and my natural lashes are incredibly short and always falling out. I’m always looking at ways to strengthen, grow and thicken my natural lashes, which at the moment I’m thinking of giving coconut oil a go, applying it to my lashes at night.

The photo below shows me wearing a full, thick party strip lash from Eylure. They just didn’t sit right on my eyes, and it made me realise how I much prefer the whispier, fluffier mink lashes, rather than these heavy extravagant styles.

I’ve not used a lash boosting serum for a long time either, and I’m currently researching them at the moment to see if there are any really good ones which could be worth opting for. There are so many real-life reviews out there with positives and negatives, including the popular Rodan + Fields lash boost. Guess it’s all part of a long term research project for me!

But in the meantime – I love nothing more than ‘dressing up’ my lashes for an evening out or an occasion. False lashes mean I can instantly give my lashes that flirty, fluttery look straight away, without worrying about ruining my lashes.

Here’s what I look like with two coatings of mascara. As you can see, my lashes are very minimal…

I’ve had 3D Russian lashes applied a fair few times at the salon, and as much as I absolutely adore them (they literally transform my appearance), I feel they do cause a little damage to my lashes when I get them done over and over again.

They are also way too pricey for me to attain – I mean, at least with good quality strip lashes, you can get repeated wear from them and they cost anything from £4-£12.

3D Russian lashes usually average at around £60-£80, but some salons do charge up to £100 for them. As stunning as they are, it’s just a killer for me.

Soooooo – I hope this little update excites you as much as it excites me! Like I said, it’s very much in it’s first stages, and you won’t be seeing any sneak previews until around July/August, but it means big news for the upcoming party season. I’m currently working on the logo design, the packaging, and then promotional literature and materials, such as banners and posters for when I *hopefully* book in some retailer meetings, so I’m turning to the banner experts for  a lot of these.

I can’t wait to share it all with you!

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1 Comment

  1. April 25, 2018 / 12:30 pm

    Congrats on your new lash range!! I love getting my Russian lashes but like you said it is a pricey luxury. I darent think how much I’ve spent on them – I’ve had them done back to back for 2.5 years.
    I prefer them because you can’t really feel them on, and I haven’t had any damage really. You notice your own ones falling out more than you normally would though.

    Debs @ https://tiger-mint.com

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