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Beauty: Benefit Bad Gal Bang Mascara Review


If you haven’t yet heard about Benefit’s Bad Gal Bang Mascara launch…well, where have you been?!

There’s been a lot of noise around this exciting launch, so much so that I thought I would leave my own personal review of Benefit’s Bad Gal Bang Mascara until after the hype had calmed down a bit.

There have been soooooo many people rushing to Instagram and YouTube to do before’s and after’s, so I thought I’ll just weigh it up in my own time, and once I’ve formed a solid opinion on it, I’ll post about it.

So here goes!…


This new, highly anticipated mascara launch arrived on my desk a few weeks ago. The PR campaign has been very ‘out of space’ focused, as Benefit talk about its formula enriched with aero-particles – ‘a super light technology derived from space technology‘ – to give volume and a promise of 36-hour wear.

Wow – I was keen to scope this one out asap.


It’s a mascara that aims to provide the best results across not just one category, but three: length, volume, and lift. First things first – the packaging is rather funky. It’s black rubber type tube with an edgy lid and bold pink lettering looks sassy and stylish, and I expected nothing less from Benefit, who are basically the queens of sassy cosmetics.

When I opened it up for the first time I noticed that this mascara has a plastic bristle brush. That didn’t bother me, as the brush is also longer than most mascaras I’ve ever tried and is very flexible with a slight bend to it, which is what helps it reach from root-to-tip and corner-to-corner.

Stepping aside from all the space talk, I tried this out on eyelashes that hadn’t worn mascara for around 2-3 days due to having a real bad cold, and I was looking purely at instant results. And you what, after all the hype, I actually saw the big deal. This mascara delivered on all three categories listed above (volume, length, lift) immediately, and I was reeeeally impressed from the first use.

Not only do I love how it has a blacker than black formula, but I feel like it gave a dramatic look to my lashes after just one coat, without weighing down my lashes and making them feel crusty. I also have incredibly straight eyelashes which don’t tend to curl up easily, but after applying this, I spied a little lift amongst my lashes which lasted a good few hours.


Not sure I would say 36 hours (well, I removed it after 10 hours as I didn’t want to sleep in it!) but wow – I was really impressed with the results.

It costs £21.50 from various beauty retailers including Cult Beauty, which is slightly pricey, but the Lancome mascaras I keep in my professional makeup artistry kit cost the higher end of £25-£30, and I’d say it’s just as great as those. It just has cooler packaging!

Scroll down to see my results…


BEFORE BENEFIT BAD GAL BANG MASCARA





AFTER BENEFIT BAD GAL BANG MASCARA 





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2 Comments

  1. March 2, 2018 / 2:11 pm

    Hey Emma! I love this post, so lovely to see what everyone’s thinking of the new mascara! I am a beauty advisor at Benefit in Australia and I’ve actually written a similar post on my new blog but with information they’ve given us at training about all the amazing elements of the mascara! If you have a second definitely take a look and tell me your thoughts!xx

    http://www.ameliaasante.com/badgalbang/

    • whatemmadid
      Author
      March 2, 2018 / 2:39 pm

      Thanks Amelia – lovely post! x

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What Emma Did

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