Style icon Alexa Chung will be fronting campaigns with her fashionable and quirky look for fashion brand VERO MODA. TV Presenter, model and general nice clothes wearer Alex will hope to give the brand a more fashion-conscious look.
The fashionista has won herself the title of Best Dressed female many times, and is appreciated widely across the fashion industry for presenting individual looks. Her collaboration with VERO MODA hopes to make shoppers more aware of the trends that VERO MODA retail, and by using the unique style icon and dj, many fashion insiders have high hopes that this will push VERO MODA into the right direction.
I love VERO MODA’s collections, I always find the ranges quite classic with lots of everyday items that look luxurious. Saying that, I often enjoy browsign the colections, but I’ve never actualyl bought from them. Maybe using a younger, trendier face to front the campaign will make me more excited about the brand.The collaboration hits stores and streets from November 2011 until June 2012, meaning that Chung will front four campaigns with the company.
Must say, VERO MODA do stock a very on trend faux leather skirt at present that my wardrobe is calling out for…
Wouldn’t mind these trousers for my A/W wardrobe too!